CATEGORY EXPERIENCE
Technology
Microsoft / Cisco / Salesforce
Financial Services
State Farm / Newtown Savings Bank / ADP / Verisk
Food & Beverages
Coca-Cola / Avery’s Soda / Bulldog Gin / Saag’s Sausages / Subway / PlanB Burger
Government
NYC Department of Buildings / VA Department of Transportation / VA Department of Elections
Healthcare
Middlesex Health / UChicago Medicine / VA Department of Health
Energy
Energy Star / Bantam-Wesson Home Energy / Lockheed Martin Advanced Train Management
RESUME
This Machine • Permalance • 2023 - Present
State Farm, Cisco & Salesforce
Creative Director on national B2C and B2B campaigns. Project ownership from start to finish including strategy, creative development, and client presentations. Guided all stages of digital, print and broadcast production.
Primacy • CD • 2014 - 2023
Middlesex Health, Newtown Savings Bank, Regis University & Avery’s Soda
Helped lead the agency to more effective outcomes by building client trust and redefining the concept of “risk.” Led creative teams through all stages of integrated campaign development, including concepting, presentation, and execution.
Keiler • ACD • 2010 - 2014
Lockheed Martin, ADP & Verisk
Worked closely with account and strategy partners to understand clients’ underlying business challenges. Created national B2B campaigns that broke through the clutter, won awards, and over-indexed against KPIs.
TracyLocke • SrCW • 2007 - 2009
Pepsi, Mountain Dew, Mug Root Beer & Sierra Mist
Developed big ideas and created consistent brand messaging across retail, promotional and online platforms. Helped review and refine creative briefs to ensure effective, strategic creative development.
Stuff I Pretend Not To Care About
One Show Shortlist, Telly Awards, Communication Arts