RESUME

This Machine • Permalance • 2023 - Present
State Farm, Cisco & Salesforce
Creative Director on national B2C and B2B campaigns. Project ownership from start to finish including strategy, creative development, and client presentations. Guided all stages of digital, print and broadcast production.

Primacy • CD • 2014 - 2023
Middlesex Health, Newtown Savings Bank, Regis University & Avery’s Soda
Helped lead the agency to more effective outcomes by building client trust and redefining the concept of “risk.” Led creative teams through all stages of integrated campaign development, including concepting, presentation, and execution.

Keiler • ACD • 2010 - 2014
Lockheed Martin, ADP & Verisk
Worked closely with account and strategy partners to understand clients’ underlying business challenges. Created national B2B campaigns that broke through the clutter, won awards, and over-indexed against KPIs. 

TracyLocke • SrCW • 2007 - 2009
Pepsi, Mountain Dew, Mug Root Beer & Sierra Mist
Developed big ideas and created consistent brand messaging across retail, promotional and online platforms. Helped review and refine creative briefs to ensure effective, strategic creative development.

Stuff I Pretend Not To Care About

One Show Shortlist, Telly Awards, Communication Arts