CATEGORY EXPERIENCE
Technology
Microsoft / Cisco / Salesforce
Financial Services
State Farm / Deloitte / Newtown Savings Bank / ADP / Verisk
Food & Beverages
Coca-Cola / Avery’s Soda / Bulldog Gin / Saag’s Sausages / Subway / PlanB Burger
Government
NYC Department of Buildings / VA Department of Transportation / VA Department of Elections
Healthcare
Middlesex Health / UChicago Medicine / VA Department of Health
Energy
Energy Star / Bantam-Wesson Home Energy / Lockheed Martin Advanced Train Management
AGENCIES
This Machine
State Farm, Cisco & Salesforce
Creative lead on national B2C and B2B campaigns. Project ownership from start to finish including strategy, creative development, and client presentations. Guided all stages of digital, print and broadcast production.
Primacy
Middlesex Health, Newtown Savings Bank, Regis University & Avery’s Soda
Helped lead the agency to more effective outcomes by building client trust and redefining the concept of “risk.” Led creative teams through all stages of integrated campaign development, including concepting, presentation, and execution.
TracyLocke
Pepsi, Mountain Dew, Stacy’s Pita Chips
Worked closely with account and strategy partners to understand clients’ underlying business challenges. Created national Point-Of-Sale campaigns that broke through the clutter, won awards, and over-indexed against KPIs.
Stuff I Pretend Not To Care About
One Show Shortlist, Effie Awards, Communication Arts, Telly Awards